I’m Heidi Svømmekjær and these are my whats and whys:
What I do
Copywriting in Danish and English.
I’m a freelance writer specialised in conveying the sensory experience of products in the design-, food-, travel industries, etc.
Whether it’s the feeling of a certain kind of chair filling that yields ever so softly to the weight of its owner or a frozen aerated mousse that crumbles and melts into sweet luxury, I take your customers places they might not have seen or been, but will know (and want) by the time I’m done.
My clients range from media outlets and ad agencies, to businesses in the extended lifestyle segment, i.e. food, design, culture, and tourism.
What I don’t do
I believe that one great text will outlast a steady stream of negligible writing anytime. That’s why I don’t do content that’s meant to fill in a daily gap with hot air or what I consider “quantitative writing”.
My skills are put to much better use on qualitative work where a little more time is invested in gathering some truly valuable information and making it delectable for your audience. That way I can rub your back along with your customers’. And we all love a good back-rubbing-session, don’t we?
What I am
Born and bred in Denmark, I’m also 50% Australian via my mother.
With the exception of a few stints in Melbourne, Munich, and London, I’ve been based in Copenhagen for the past 19 years and still am.
In my spare time I work hard trying to balance my inner thrill-seeking teenager with my 80-year-old-who’s-that-stranger-in-our-neighbourhood-tendencies. It’s a full-time job really.
What can I do for you?
Drop me a line or give me a bell – and tell me how I can be of service to you:
Phone: (+45) 4094 3476