Copywriting

I’ve read that bullet points still carry some sway with online readers.

So here you go, a selection of my recent deliverables:

 

  • Campaign copy (incl. landing pages, advertising, social media etc.)
  • Concept development
  • Copy for brand films and instruction videos
  • Catalogue texts
  • Print ads
  • Tone-of-voice development
  • Blog posts
  • Newsletters
  • Company storytelling
  • Manifests
  • Interviews
  • Advertorials (admittedly a cross-over category)

Journalism

I’ve been on oyster safaris and once managed to retrieve the golden porridge recipe from the reigning World Champion in porridge making. I also acted as a judge in a viking cooking competition and chatted with circus performers to hear what they eat on the road.

In short, I and my trusty ol’ Moleskine have travelled in and out, up and down, through and beyond in search of quirks and angles.

My specialty is food and travel pieces for digital and analogue media alike. So far I’ve been published in and by Politikens Forlag, Politiken, Jyllands-Posten, Munchies, VICE, Copenhagen Food, Magasinet Lækkerier etc.

Alongside that I’ve also covered industry news and written business portraits for the likes of Fødevaremagasinet, Fiskehandleren, Ost & Ko.